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Unblocked: How Blockchains Will Change Your Business (and What to Do about It), by Alison McCauley
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Review
"If you are going to shape the future, you probably want to understand what's coming next. Unblocked can help you understand entrepreneurs' visions for a new era of innovation." - Tony Hsieh, CEO of Zappos.com & New York Times Best Selling Author of Delivering Happiness"You can't fix what you can't see. Alison McCauley presents a smart business case for the world's next digital transformation with Unblocked." - Keith Weed, CMO, Unilever"It's essential to understand the disruptive potential of blockchains, the behind-the-scenes technology of cryptocurrency. Just as the internet transformed business models, blockchains are poised to do the same again. Alison McCauley deftly educates business leaders on the context and implications of this coming shift with Unblocked." - Eric Ly, Co-Founder, LinkedIn"With Unblocked, Alison McCauley gives a clear and compelling explanation of the six forces powering the massive, but yet to be fully realized potential of blockchain technology." - Bharath Kadaba, Chief Innovation Officer, Intuit"A must-read book for any executive or investor who wants to know how to benefit from blockchain's potential." - Matthew Le Merle, Managing Partner Keiretsu Capital and Author, Corporate Innovation in the Fifth Era"Blockchains hold the potential to completely transform our digital lives. If you want your business to stay relevant in this future, you need to read Unblocked." - Troy B. Parkes, FedEx Institute of Technology"Alison deftly breaks down the opportunity and the risk of blockchains in this engaging book that every business leader should read." - Mari Cross, Head of Customer Success, Adobe"In her remarkably accessible Unblocked, Alison McCauley pulls back the curtain to demystify this new technology and how it is inspiring the next generation of visionaries and entrepreneurs." - Andy Cunningham, Founder Cunningham Collective, Aspen Institute Trustee, Author, Get to Aha!"Blockchain and related technologies are poised to create massive disruption and wealth creation over the next ten years. If you want your business to thrive in this new world order, the first thing you need to do is read Unblocked ." - Lou Kerner, Co-Founder, CryptoOracle"Blockchains could shape a better future for consumers to engage with brands. An open framework that puts consumers in control of privacy is long overdue, and could drive new ways for brands to deliver value. But first you have to understand what's coming--start by reading Unblocked." - Carissa Ganelli, Chief Digital Officer, Subway
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Product details
Hardcover: 314 pages
Publisher: Collins and Cross Publishing (January 23, 2019)
Language: English
ISBN-10: 0998042005
ISBN-13: 978-0998042008
Product Dimensions:
6.1 x 0.9 x 9.2 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
15 customer reviews
Amazon Best Sellers Rank:
#138,151 in Books (See Top 100 in Books)
I know a little bit about blockchains, but this book gave me the big picture like I’ve never understood before. The author makes it really interesting. I came away feeling like I just had one of the best discussions I’ve ever had about blockchain. There is a lot in this book.It starts off with some great stories, and then does some scene-setting that gives you a feel for why this is all taking off now (and got me pretty excited about what’s to come, actually). There’s a chapter that explains exactly what a blockchain is (I already sort of knew but not that really).Then it takes you through a bunch of macro level stuff that blockchains could change, covering customer mindsets, business models, and new business strategies. It gives examples that cover a broad range of industries so it really helps you understand what this can really do and how it could change things.I really think, after reading this, that this is the beginning of the next big movement. It’s cool to get this insider peek now, right at the beginning. One of my favorite chapters was “Bigger Dataâ€, where the author talks about how blockchains could impact all the data that is being collected on us and that companies like Facebook have. It blew me away that something like this was possible, and gives me hope that maybe some big problems in our digital lives can be fixed one day. There are some nice wrap ups at the end. A checklist of things to consider as you think about how it all applies to you, and a really thoughtful parting chapter at the end. Well organized and very well written. Definitely recommend.
As someone employed in the industry of advertising, I strive to understand the general nature of technology and its application in the world of business. And blockchain was no exception.Alison McCauley's treatise on this tangled subject finally helped me understand the basics––with her plain english tutorial beginning on page 2––where she wrote "Data is recorded in blocks, and then chained together...". And during Chapter 7, she applies these early lessons to explain how blockchain can help "Kill fake news" as one powerful example. She makes the complex simple to understand through proper storytelling.This book is a gift to those who want to understand what time it is, without mastering the mechanism of how a clock works.
A must-read book for any executive or investor who wants to know how to benefit from blockchain's potential.
Read this book first. If you want to get more into technical detail later, there are a lot of other books that do that. But if you start with the more technical books you will be lost forever. The author gives you context and setting so you can absorb it all (and remember it) much better!
I finally understand the Blockchain hype. A must read for anyone whose business will soon depend on it. (That's everyone.) Added bonus - my daughter in STEM saw me reading Unblocked and is now interested in the topic. Thank you, Alison McCauley, for creating such a readable book about such an important topic!
Readable, insightful. A nice overview of the applicability of blockchain as it exists today. Great balance between the low levels of the technology and the business case for using the blockchain.
Ok, only half way through, but can’t put down...finally feel like someone has explained all these buzz words I was too embarrassed to ask about. Well written and engaging, already looking forward to her next book.
This book is first-class work, on the level of the very best books written to date about Bitcoin and blockchain. The topic is so mind-blowing that there is no excuse for a book in this space not to be a riveting page-turner, and this book is exactly that. The excitement and urgency is palpable. I bought the Kindle version because I was a bit uncertain, but I will be buying hardbound copies to give out to friends.
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